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Posted by Tom-Anthony Most of us have done site speed audits, or seen audits done by others. These can be really helpful for businesses, but I often find they're quite narrow in focus. Typically we use well-known tools that throw up a bunch of things to look at, and then we dive into things from there. However, if we dig deeper, there are often other ideas on how site speed can be improved. I often see plenty of opportunities that are never covered in site speed audits. Most site speed improvements are the result of a bunch of small changes, and so in this post I’m going to cover a few ideas that I’ve never seen in any site speed audit, all of which can make a difference. A different angle on image optimization Consider optimized SVGs over PNGs I was recently looking to book some tickets to see Frozen 2 (because of, erm, my kids...) and so landed on this page . It makes use of three SVG images for transport icons: SVG images are vector images, so they're well-suited for ...

Posted by NikiMosier What are the benefits of transcribing your podcasts and what's the best way to go about getting them on your site? Niki Mosier breaks it down into 8 easy steps in this week's episode of Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Here's another edition of Whiteboard Friday. I'm Niki Mosier, a senior SEO account manager at Two Octobers , and I'm here today to talk to you about the not-so-secret value of podcast transcripts. I got the idea to play around with podcast transcripts after hearing Moz's Britney Muller talk about machine learning and podcast transcripts at TechSEO Boost last fall.  +15% increase in organic traffic, +50% keyword lift I ended up getting the opportunity to play around with this a little bit with a pro bono client we had at a previous job, the Davis Phinney Foundation . They do Parkinson's research and Parki...

Posted by FeliciaCrawford Well, folks, it's that time of year again. It's hard to believe we've already gone another turn around the ol' sun. But I've consulted my analytics data and made my SQL queries, and I'm here today to present to you the list of the top Moz Blog posts of 2019! For a little perspective, we published 207 blog posts , averaging out to about 4 per week. Out of those 207, the twenty-five I'm sharing with you below were the most-read pieces of the year. If you're strapped for time (and who isn't in our industry?), survey says these are the articles that aren't to be missed. And bonus — a good chunk of them are videos, so bring out the chocolate popcorn and settle down to watch! (If chocolate popcorn sounds new and unfamiliar to you, I implore you to check out the Cinerama in Seattle's Belltown neighborhood the next time you're in town for MozCon . It is life-changing. Get the mix of regular and chocolate and never, e...

Posted by RuthBurrReedy Clean, useful Google Analytics data is all-important — both for you, and for the clients and colleagues that will be working on the site in the future. Ruth Burr Reedy shares her absolute best tips for getting your Analytics data accurate, consistent, and future-proof in this week's Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, Moz fans. I'm Ruth Burr Reedy, and I am the Vice President of Strategy at UpBuild . We're a technical marketing agency specializing in technical SEO and advanced web analytics. One of the things I wanted to talk about today, Whiteboard Friday, is about analytics. So when I talk to SEOs about analytics and ask them, "When it comes to analytics, what do you do? What do you do first? When you're taking on a new client, what do you do?" SEOs are often really eager to tell me, "I dive into the data. Here's what I l...

Posted by Alex-T Life has taught me that good things should be expensive — especially when it comes to any type of digital marketing services. If you’re not an expert, you can end up getting something far from what you’ve been expecting. Here’s an example of “the best mascot image you can get for your event” that I paid for when organizing one of our first Digital Olympus events: Just for reference, this is how our mascot looked originally: My point is, just like working with freelance designers, hiring SEO consultants is only safe when you know exactly what you need and can control every step of the contract. This both relates to the scope or work and the price of contract. I get really confused when I hear that the price of an average SEO agency contract starts at $1k USD. This number was first shared by Rand Fishkin in 2012 when he asked 600 agencies about their typical rates. Later, in 2018, that same number was published by Ahrefs when they did a similar survey. As an SE...