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Posted by ryanwashere A few years ago, I wrote a post here that caught some attention in the community. I argued Google appears to be ranking websites heavily based on searcher intent  — this is more true now than ever. In fact, it might be algorithmically impossible to get your website on top of the SERPs. If you find your website in this position, don't give up on SEO! The point of "Search Engine Optimization" is to get organic exposure through search engines — it doesn't necessarily have to be your website. We can leverage the ranking authority of other websites pass organic referral traffic to our sites. I'm going to give 6 times when you should NOT rank your website. Prefer to watch / listen? I outlined all these points as a part of a recent keynote: https://youtu.be/mMvIty5W93Y 1. When the keywords are just TOO competitive We've all been there: trying to rank a website with no authority for highly competitive keywords. These keywords are comp...

Posted by Dr-Pete If you've been searching for a quick hack to write content for featured snippets, this isn't the article for you. But if you're looking for lasting results and a smart tactic to increase your chances of winning a snippet, you're definitely in the right place. Borrowed from journalism, the inverted pyramid method of writing can help you craft intentional, compelling, rich content that will help you rank for multiple queries and win more than one snippet at a time. Learn how in this fan-favorite Whiteboard Friday starring the one and only Dr. Pete! Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans, Dr. Pete here. I'm the Marketing Scientist at Moz and visiting you from not-so-sunny Chicago in the Seattle office. We've talked a lot in the last couple years in my blog posts and such about featured snippets. So these are answers that kind of cross with organic. So it...

Posted by Dr-Pete On Monday, September 16, Google announced that they would be restricting review stars in SERPs to specific schemas and would stop displaying reviews that they deemed to be "self-serving." It wasn't clear at the time when this change would be happening, or if it had already happened. Across our daily MozCast tracking set, we measured a drop the morning of September 16 (in sync with the announcement) followed by a continued drop the next day ... The purple bar shows the new "normal" in our data set (so far). This represents a two-day relative drop of nearly 14% (13.8%). It definitely appears that Google dropped review snippets from page-1 SERPs across the roughly 48-hour period around their announcement (note that measurements are only taken once per day, so we can't pinpoint changes beyond 24-hour periods). Review drops by category When we broke this two-day drop out into 20 industry categories (roughly corresponding to Google Ads), t...